Last week, the agency landed pizza chain Papa Murphy’s as a client with an assignment to improve online ordering. It’s because they have a job and they need to get it done.” The marketer isn’t hiring an agency because it’s special. “People who dismiss them as ‘that tax company’ have a misplaced sense of their role in the universe,” said Wieser. In fact, some traditional agency execs have been known to refer to this new breed of shops as “faux-agencies.” They may do so at their own risk. The most common complaint is that these shops can’t provide the creative chops that traditional agencies can. “If you take a step back, agencies are outsourced marketing departments with specialities in things marketers don’t do themselves. “Deloitte, along with Accenture and IBM and to a lesser degree KMPG and PwC have long been sleeping giants in agency services,” said Pivotal analyst Brian Wieser. Michael Roth, CEO of Interpublic Group, acknowledged the growing competition back in March during an earnings call, saying that these new entrants have made it a “difficult competitive market out there.” It also joins tech companies like Adobe and Epsilon, which have added a service component in the form of an agency to their core product offering.
It’s a bet plenty of Deloitte’s consulting competitors have made, too: Accenture has Accenture Interactive (the third-biggest digital agency network after Deloitte and IBM, according to AdAge DataCenter) while McKinsey has also slowly built an agency arm. “If you want to have an impact, you need to do high-level strategy.” The idea is that Deloitte can deliver on those high-level strategy needs, as well as traditional creative and campaign analytics. “Just doing ideation is a dead model,” said Brinker.
It identifies itself as a digital and consulting agency. You choose what makes our most Popular Cooking Games list, so be sure to pick the most succulent games that all our fans can sample and enjoy.Now four years old, the agency part of the business has 6,000 people globally and sits squarely within Deloitte Consulting, its parent company ($34.2 billion in revenue last year).
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